Using NetBase to Leverage Your Social Media Analytics Data

Whether your business is an entertainment website looking to drive traffic or a restaurant hoping to leverage customer preferences and behavioral choices to bring people into your locations, social media analytics provide valuable insights not easily obtained through other means. By using automated processes to provide specific, usable customer data, these services provide vital information for any business looking to succeed in the digital landscape.

Automated Process

The use of social media analytics helps companies save time by automating the process. These processes automatically comb social media automatically, thus allowing companies to view consolidated reports on customer trends and preferences. Additionally, viewing customer feedback across various platforms is much more efficient. Social media analytics provides the ability to gain a bird’s eye view of both positive and negative customer feedback. There are dozens of social media and review sites to manage, and this can be a daunting task. By automating the process, you are free to focus on other aspects of your business without sacrificing vital company data. Instead of spending your time searching for keywords relating to your brand, simply view consolidated reports provided. The delivery can be daily, weekly, or even in real-time. With this data in hand, you will be ready to view and respond to trends that occur within your brand.

Targeted Metrics

Social media analytics allow a business to enact a targeted, efficient business plan based on desired goals. If your goal is to drive website traffic, using these metrics can provide helpful insight. How often are visitors sharing your content? What types of content are generating the most comments and likes? Specific metrics like click-through rates and engagement (comments, likes, and shares) provide valuable customer data that cannot be evaluated on its own. Perhaps you have just launched a new product and are curious as to the overall response. An analytics company like NetBase allows you to view overall audience sentiment to provide this focused feedback.

Completely Scalable

Whatever the goal of your business, an automated analytics system can be adapted to serve your purposes. One of the main advantages of social media is the way it aggregates users and brings them to you. Billions of people already use these services, and there is an increasing expectation of social media presence for small, medium and large businesses. The audience for your business is already in place. Using data already available, you can leverage your customers interaction with your brand directly and indirectly to fulfill a variety of needs. The data can be used for targeted advertising, detecting areas of improvement, or meeting customer requests for new products or services. While many people think of social media analytics as a reactionary endeavor, a little forward thinking will go a long way to helping your business grow.

NetBase is a leader in social media analytics, and they have provided comprehensive services for many national brands. Whatever your business goals, they have a fully automated, customizable suite of services available. NetBase provides an efficient way to leverage customer data to gain valuable insights.