Four Questions to Ask Before Hiring an SEO Agency

Hiring an SEO agency can be one of the biggest decisions you will make for your business. Finding the right agency is important to achieve your search engine ranking goals. If your website appears on the first spot of search engine ranking, your business enjoys an increased chance of getting profitable traffic to your site. However, with the many SEO agencies to choose from out there, you might have the question “What Should I Ask The SEO Agency Before I Hire?” in mind. Before hiring an SEO agency, make sure to ask the following questions:

How Long Will It Take for your Website to Rank on Google?

Reputable SEO companies won’t promise to rank your site within a month or two. Confident companies will spend time researching your company and offer an estimate based on strategy and competitiveness. However, they won’t guarantee first page results in a specific amount of time.

How Do you Go about Backlinks?

The best SEO agency has a solid backlink strategy. Backlinks are the foundation to the algorithm of Google. Having quality backlinks to your website is important to have a higher rank on Google.  It is essential to measure your domain authority versus your competitors that indicate how well you will rank on Google and how far you must go to be placed on top. When the SEO agency tells you it’s building backlinks to your website, ask for the backlink profile to see all the links and ensure their legitimacy.

Will you Perform On-Site Optimisation?

Google gives serious value to the experience of users while they visit your site. Are your visitors staying on your site for a long time and enjoying the navigation?  Or are they leaving your site right away? The best agency looks at Google Analytics at the most visited pages of your website and discovers the pages that have the highest bounce rate. They will help you determine ways to fix such pages. As you choose an SEO agency, ensure it will look for ways to improve all your site pages.

Will you Employ a Local SEO Strategy?

If your business gets a good chunk of services or clients in the local market, your site needs to be optimised within this local market. The best agency will submit your business local directories, optimise your title tags for the local market as well as ensure consistency of your business name, address, and phone number throughout your website and local directories.